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Case Study: Campus Copy Goes Digital - Cuts Course Pack Cycle Time In Half

SYRACUSE, NY, April 1, 2002 - - Xerox Corporation has completed a case study on how their Graphic Arts solutions has helped The Copy Centers cut turnaround time, increase productivity, and enhance quality output of student course packets. The content of the case study is provided below.


Campus Copy Goes Digital - Cuts Course Pack Cycle Time In Half

Client Profile
CNY Printing & Copy Services, Inc. is a locally owned two-store quick-printing chain in Syracuse, New York. The services offered by the two Copy Centers go well beyond black and white copies -a range of color printing solutions, computers to rent, internet access, personalized t-shirts, mugs and mouse pads, and the pre-semester production of hundreds upon hundreds of personalized Course Packs for Syracuse-area university students.

Owner and President Chris Keevil leverages the value of his two locations by moving work from one to the other as production demands require. Campus Copy, the center located at Marshall Square Mall just across the street from Syracuse University, handles the vast majority of walk-in traffic, and is a digital production center. Says Keevil, a forward-thinking and technically savvy entrepreneur, "Everything in the store - which includes DigiPath Production Scanner, DigiPath Professional Production Software, DocuTech Production Publisher, and a handful of other black-and-white and color copiers and printers - is networked and accessible via nine workstations."

The Downtown Copy Center is geared toward production and outfitted with primarily light lens copiers with speeds between 100 cpm to 135 cpm. Of his substantial arsenal of copier and printer resources, Keevil says, "I'm big for a little guy."

The Challenge
Nothing taxes Campus Copy staff like the pre-semester rite of producing Course Packs for university students. The "Readers," as they're called at Campus Copy, replace or augment textbooks, and consist of a professor's selection from - "piles of books, documents, previous course packs, and magazine articles," according to Keevil. Virtually all of the source material is hard copy. "In the course of a year, we'll produce multiple course packs - including all copyright compliance requirements - from 30 to more than 700 pages," Keevil says. "Each could be produced for as few as five or 10 students, or for as many as 400."

"Reader Rush," as Keevil dubs it, descends in the two weeks prior to fall and spring semesters. Mini-Rushes occur before each of two summer sessions. "We average a million impressions per semester. Every member of our staff did nothing but clean up documents for course packs and copy them. It was extremely labor-intensive. We ran mostly three shifts, 24 hours a day," explains Keevil.

Preparation was a painstaking process, he says. "We would literally go through each page and clean it up, manually - with correction fluid, cover-up tape, editing features on the copier. We numbered the pages manually with a Bates numbering machine, and sent it all to another person for review. For the average Reader, we spent three to four person-hours from the second it was dropped off to the point it was ready to run." Copies were then run on one of several high-speed light lens copiers.

The Solution
Campus Copy has replaced the "clean up and copy" process for Course Pack production with the DigiPath Professional Production Software, the DigiPath Production Scanner and the DocuTech Production Publisher model that's cut staff hours devoted to preparation by almost 60 percent. The process now begins at the DigiPath Production Scanner, where staff scan in documents at a blazing 65 pages per minute. "I'd been looking at a digital solution for a while," Keevil says, "but it was the speed of the new DigiPath System that convinced me to make the investment."

Pages are now cleaned up in electronic form - erasing black from around the edges, removing spots, straightening a crooked sheet - without the hassle of correction fluid and cover-up tape. As his staff works with the DigiPath Production Software, Chris expects efficiency to continue to increase. Best of all, he says, the Course Pack pages are numbered with the press of a button. "We save huge amounts of time with numbering. It takes a minute to number a 700-page course pack with DigiPath; it took an hour and half with the old Bates system."

The "make ready" is now saved at DigiPath in its Document Library and printed to a networked DocuTech Production Publisher that prints 135 pages per minute. "We're touching the document less," Keevil points out. "That's more productive for us and allows less opportunity for error. And reprints can be produced at the touch of a button."

The Results
The quality of Campus Copy's course packs is now so high - an error rate in the tenths of a percent range - that professors don't even return to proof their Course Packs. The assumption is that everything will be perfect, and it is. That's a market-share and competitive advantage that Keevil is pleased to have, so he's taking a step-by-step approach to implementing his new digital solution for up-coming "Reader Rushes."

"During our first semester with the DigiPath and DocuTech, I moved 25 percent of the work to the new process," Keevil reports. "This summer, with a lighter workload, I'm handling 80 percent digitally. This fall, I'll shoot for 100 percent."

"Productivity is our top benefit," he claims. "With light lens technology, I had 30 or 35 people working at the copiers all day, all night. This past spring, I had three or four working at the DigiPath. Next is the overall quality. We can do a better job cleaning up the document digitally. We're saving digital files, rather than boxes of hard copy "make readies," so there's less opportunity for error, like misplacing hard copy documents or using the wrong paper version. And my staff is a lot happier - the work is more fun and a lot easier - and that's a big benefit. I'd like to have more staff working with customers and fewer working with sheets of paper."

Summary
A reputation for speed, productivity and higher quality is only the starting point at Campus Copy. "We're beginning to handle Course Packs for Internet courses now," Keevil says, envisioning a time when professors across the country call on Campus Copy to be their Course Pack supplier.

"My goal for the future is to have professors sending us digital files. We can all win then. It will be more productive for us, they'll get quicker service, and the quality will improve further."




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