QR Codes, short for "Quick Response Code", are similar to barcodes used by vendors to track inventory and prices of their products. The main difference between the two is the amount of information they hold.
The two-dimensional (2D) matrix of a QR code versus the one-dimensional traditional barcode allows it to hold much more data. For example, all the information you would normally find printed on a business card be stored in a QR code.
Anyone with a smartphone that has a built-in camera can scan and read QR codes. As more people move towards using smartphones, QR codes will continue to gain in popularity.
Contact us to find out how QR Codes can help engage your audience, drive traffic to your website, and build your business.